Our results-driven approach uses purpose-built tools and proven data science method comprising three essential steps: gather, comprehend and act.
Gather - We extract and collect data in any format from wherever it lives, stage it in a schema-less data lake that's unconstrained by traditional data management architectures and then cleanse and organize the data into standardized transportation-specific models suitable for analytics.
Comprehend - Fusing together disparate data sources and applying deep analytics and transportation-specific data models yields a more complete picture of the dynamics and factors that are really influencing the outcome. Statistical analysis, simulations, and optimizations can be seeded with these relationships to plan for and predict what's likely to happen under different scenarios. These important insights are then presented in compelling data visualizations and intuitive reports that reveal and communicate the information that matters.
Act – The Urban Insights process reveals the optimal steps to be taken to achieve the desired operational outcomes. Each step in this process becomes repeatable and can be regularly used to measure performance performance against targets, confirm success, and then look forward and back to identify the next set of objectives in an interative and continuous improvement cycle.
The underlying technology in Urban Insights’ consulting and services practice is a leading-edge big data technology platform comprising cloud-based, highly scalable data storage and processing applications based on Apache® Hadoop®; a distributed data processing platform; and a leading‐edge business intelligence and discovery suite.